Posted by wwwdors on September 11th, 2008 — Posted in SEO
Tags: Business, internet, Internet Marketing, on-line marketing
If you are using a local domain name like .UK for your internet business when you live in the UK you will help your website in Google, Yahoo, MSN etc.. This is because you are making it more relavent to where you actually are and so generating more linked references that are relavent to your website and letting the search engines know that your website is more appropriate to United Kingdom particular searches. So if you are a search engine optimisation (SEO) business in Salisbury you would be looking for SEO Salisbury UK
Obviously if you aren?t regionally specific you are just throwing out a blanket site that covers the whole planet without targeting any particular audience, and as most people know you need to know who your client base is is and focus on them. All other labours are wasteful just look at how the UK?s Olympic cycling team refined their equipment and technique?s down to the smallest nut to get the top results.
Websites themselves need to be concise and well described, relevance being the name of the game, because lets be honest if your looking for candy floss and you get a site on umbrellas you aren?t going to be to happy about it.
Probably one of the initial choices you make when you choose to have your own site, and choosing the right choice may change how well your website does in the search engines. Most businesses are area dependent so narrow in on your specific area and if need be in the coming years widen your horizons but only when you are sure of a market.
As with everything a site has to work for you and by getting the little things right from the very start you can ensure that you are way ahead of your rivals in the search engines.
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Posted by wwwdors on August 28th, 2008 — Posted in Web Design
Tags: Keyphrases, Keywords, SEO, Web Design
People use the search engines in twodifferent ways. The first is for research purposes and the other is for buying purposes.
This means that people will type in certain key words when they are looking to purchase a service and other phrases when they just want information about something. When choosing keywords for your website you need to think
about what sort of traffic you are looking to attract.
If you are trying to purchase products like clothing then you will use terms like Buy Paul Frank Clothes or Buy Paul Frank T-shirts as these terms include brand names and the type of clothing. If they were researching into the business or the designer then terms like About Paul Frank Industries or Paul Frank Designer would be used.
This is not true for all companies and products. A user may have already found desired products and will use keyphrases that include product ids and names. For example if someone was searching for a specific medical product like a Vitalograph Emergency Aspirator then they might use the key phrase (M1830) Vitalograph Aspirator including the product number. This should return web pages with the specific product on so it is easy for the user to compare prices.
There are also some search terms that cover both research and buying visitors. Terms like these relate to both people researching and people looking to buy.For instance someone who was looking to research into local web design and search engine optimisation companies is likely to use terms like Web Design Salisbury or Web Design Wiltshire. Some one who is looking to hire a web design or search engine optimisation company is likely to use these terms to.
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