Archive for the ‘Web Design’ Category

Getting Keywords Right

Thursday, August 28th, 2008

People use the search engines in twodifferent ways. The first is for research purposes and the other is for buying purposes.
This means that people will type in certain key words when they are looking to purchase a service and other phrases when they just want information about something. When choosing keywords for your website you need to think
about what sort of traffic you are looking to attract.

If you are trying to purchase products like clothing then you will use terms like Buy Paul Frank Clothes or Buy Paul Frank T-shirts as these terms include brand names and the type of clothing. If they were researching into the business or the designer then terms like About Paul Frank Industries or Paul Frank Designer would be used.

This is not true for all companies and products. A user may have already found desired products and will use keyphrases that include product ids and names. For example if someone was searching for a specific medical product like a Vitalograph Emergency Aspirator then they might use the key phrase (M1830) Vitalograph Aspirator including the product number. This should return web pages with the specific product on so it is easy for the user to compare prices.

There are also some search terms that cover both research and buying visitors. Terms like these relate to both people researching and people looking to buy.For instance someone who was looking to research into local web design and search engine optimisation companies is likely to use terms like Web Design Salisbury or Web Design Wiltshire. Some one who is looking to hire a web design or search engine optimisation company is likely to use these terms to.

How i got my website designed and properly search engine optimised.

Friday, August 22nd, 2008

After been in the retail industry for some time I was trying to increase my business by setting up a website to advertise my wares and sell it to bigger businesses that might use it. Coming from the Salisbury area my first consideration was alright ? Web Design Salisbury? how am I going to get the site that I want designed and promoted.

I looked up several informative pieces on the web and discovered that I would need a site that was correctly laid out to make it simple for the person arriving at my website to discover what they wanted. I also found out that even when you get your website the way you want it to appear you have to get it discovered in the search engines. So no matter how much web design you get done it will be to no avail, if the people you needed to see your site don?t see it.

I got in touch with a web design company that had been personally recommended to me just outside of Salisbury and they were able to not only design the site so that the company was reflected in its best light but made the website simple to get around. What then happened was something near to fantastic with the Internet marketing team ensuring the site was in front of the relevant people in the search engines and the business then rolled in it was brilliant.