Getting Keywords Right
People use the search engines in twodifferent ways. The first is for research purposes and the other is for buying purposes.
This means that people will type in certain key words when they are looking to purchase a service and other phrases when they just want information about something. When choosing keywords for your website you need to think
about what sort of traffic you are looking to attract.
If you are trying to purchase products like clothing then you will use terms like Buy Paul Frank Clothes or Buy Paul Frank T-shirts as these terms include brand names and the type of clothing. If they were researching into the business or the designer then terms like About Paul Frank Industries or Paul Frank Designer would be used.
This is not true for all companies and products. A user may have already found desired products and will use keyphrases that include product ids and names. For example if someone was searching for a specific medical product like a Vitalograph Emergency Aspirator then they might use the key phrase (M1830) Vitalograph Aspirator including the product number. This should return web pages with the specific product on so it is easy for the user to compare prices.
There are also some search terms that cover both research and buying visitors. Terms like these relate to both people researching and people looking to buy.For instance someone who was looking to research into local web design and search engine optimisation companies is likely to use terms like Web Design Salisbury or Web Design Wiltshire. Some one who is looking to hire a web design or search engine optimisation company is likely to use these terms to.
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